Cookie Policy

What Are Cookies?
Why We Use Cookies
Cookie Categories
Specific Cookies We Use
Third-Party Cookies
Your Cookie Choices
Browser Settings
Do Not Track
Changes to This Policy
Contact

      Your choice matters: Except for strictly necessary cookies, we only place cookies on your device after obtaining your explicit consent. You can change your preferences at any time using the cookie settings panel on our website.
    

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to remember information about your visit — such as your language preference or whether you have already seen a notice — making your next visit easier and the site more useful to you.

Beyond traditional cookies, we may also use similar technologies:

Local Storage / Session Storage: browser-based storage used to remember your preferences (e.g. cookie consent choice) without an expiry date tied to the server
Pixel tags / Web beacons: tiny invisible images embedded in pages or emails to measure engagement (only where consent is given)
Fingerprinting / device identifiers: we do not use these techniques

2. Why We Use Cookies

We use cookies and similar technologies to:

Ensure the website functions correctly and securely
Remember your language or display preferences
Understand how visitors interact with our site (aggregate, anonymised analytics)
Measure the effectiveness of any promotional content (only with consent)
Comply with legal requirements (e.g. storing your cookie consent record)

3. Cookie Categories

We categorise cookies as follows. Your consent is required for all categories except Strictly Necessary:

4. Specific Cookies We Use

Cookie Name	Category	Purpose	Duration	Set By
`pv_consent`	Strictly Necessary	Stores your cookie consent preferences to avoid showing the banner on every visit	13 months	Priveluxe
`pv_consent_ts`	Strictly Necessary	Timestamp of when consent was given (for GDPR audit purposes)	13 months	Priveluxe
`pv_lang`	Functional	Remembers your language preference (EN/IT/FR/DE/FA)	12 months	Priveluxe
`_ga`	Analytics	Google Analytics — distinguishes unique users (anonymised IP)	2 years	Google LLC
`_ga_*`	Analytics	Google Analytics 4 — persists session state	2 years	Google LLC
`_fbp`	Marketing	Meta Pixel — tracks visits for Facebook/Instagram ad attribution	3 months	Meta Platforms
`tt_pixel_session_index`	Marketing	TikTok Pixel — session tracking for ad measurement	Session	TikTok

Note: Analytics and marketing cookies (Google Analytics, Meta Pixel, TikTok Pixel) are only placed on your device if you have given explicit consent via our cookie banner. If you have not consented, these third-party scripts are not loaded.

5. Third-Party Cookies

Some cookies are set by third-party services that appear on our pages. We do not control these third-party cookies. The relevant third parties' own privacy and cookie policies govern how they use this information:

Third Party	Cookie Type	Privacy Policy
Google LLC (Fonts & Analytics)	Functional, Analytics	policies.google.com/privacy
Meta Platforms (Facebook/Instagram)	Marketing	facebook.com/privacy/policy
TikTok Technology Limited	Marketing	tiktok.com/legal/privacy-policy

Google Fonts: Our website loads fonts from Google's servers, which may collect your IP address. To minimise this, we recommend using a browser extension that blocks Google Fonts if you are concerned, or we may move to self-hosted fonts in future updates.

6. Your Cookie Choices

When you first visit our website, a cookie consent banner is displayed. You may:

Accept All — consent to all cookie categories
Reject Non-Essential — only strictly necessary cookies are placed
Manage Preferences — choose which categories you consent to

Your choice is stored for 13 months. After this period, the banner will reappear to refresh your consent.

You may change or withdraw your consent at any time by clicking the "Cookie Preferences" link in the footer of our website, or by contacting us at info@priveluxe.ch.

        Important: Withdrawing or refusing consent for non-essential cookies will not affect the functionality of our website. You will still be able to use all features. Refusing consent for analytics cookies means we cannot measure your visit, but this does not impact your experience.
      

Legitimate Interest Assessment

For cookies placed on the basis of legitimate interest (which we use only for strictly necessary technical purposes), we have assessed that our interest in delivering a secure and functional website is not overridden by your privacy rights. You may object to this processing at any time.

7. Browser-Level Cookie Controls

In addition to our consent tool, most web browsers allow you to manage cookies through their settings. Instructions for the most common browsers:

Browser	Cookie Settings
Google Chrome	Settings → Privacy and security → Cookies and other site data
Mozilla Firefox	Settings → Privacy & Security → Cookies and Site Data
Safari (macOS)	Preferences → Privacy → Manage Website Data
Safari (iOS)	Settings → Safari → Privacy & Security
Microsoft Edge	Settings → Cookies and site permissions → Manage and delete cookies

Please note that blocking all cookies may affect the functionality of websites you visit, not just ours.

For opt-out from Google Analytics specifically, you may install the Google Analytics Opt-out Browser Add-on.

For opt-out from personalised Meta ads: facebook.com/adpreferences.

8. Do Not Track (DNT)

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not wish to be tracked. Currently, there is no universal standard for how websites should respond to DNT signals. We do not currently alter our data collection practices in response to DNT signals, but you can use our cookie consent tool to control which cookies are placed on your device.

We do, however, respond to the Global Privacy Control (GPC) signal as an opt-out of sale/sharing for California residents under CPRA.

9. Changes to This Policy

We may update this Cookie Policy to reflect changes in technology, legislation, or our business operations. Material changes will be communicated via a notice on our website and, where appropriate, by renewing the cookie consent banner so that you can review and re-confirm your preferences.

The "Last updated" date at the top of this page will always reflect the most recent version.

10. Contact

For any questions about our use of cookies or this policy, please contact:

Priveluxe — Privacy Team
Email: info@priveluxe.ch
WhatsApp: +41 76 366 18 22

For more information on how we handle your personal data generally, please read our Privacy Policy.

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