Lake Como · Switzerland · Private Luxury
Exclusive tailor-made journeys designed for guests who value elegance, authenticity and discretion.
Limited Availability · Selected Guests · By Private Request
Exclusive Access
We work with a limited number of guests each season to guarantee the highest level of privacy, care and exclusivity.
Private Experience
Priveluxe creates private and personalized experiences between Lake Como and the Swiss Ticino region.
Every itinerary is carefully designed according to the guest's interests, preferences and pace, ensuring an authentic and exclusive journey.
Private transportation, multilingual assistance, luxury recommendations and local expertise are provided throughout the experience.
Personalized
Each program is designed exclusively around your interests, preferences and rhythm.
Private
No groups, no shared tours. Your experience is entirely private from start to finish.
Accompanied
A private multilingual host accompanies you throughout your stay, handling every detail.
Your Private Guide
“Born in Iran and living in Switzerland for more than 50 years, I personally accompany guests to discover the most authentic and elegant side of Lake Como, Lugano and Ticino. My goal is to create unforgettable experiences with warmth, discretion and personal attention.”
— Sciary · Founder & Private Host
Our Philosophy
We don't offer tours. We curate private lifestyle experiences between Italy and Switzerland — designed exclusively for those who value elegance, privacy and authentic beauty.
Not mass tourism. Not shared groups. Every experience is private, personal and designed to feel like it was created only for you — because it was.
"Luxury is not about everywhere.
It is about the right place, at the right moment,
for the right person."
The Priveluxe Difference
Every itinerary is crafted exclusively for you — your dates, your preferences, your pace, your style.
Privacy, elegance and discretion are at the heart of every experience we design for our guests.
We reveal hidden gems and secret destinations that most travelers will never discover on their own.
A unique blend of Italian elegance and Swiss refinement across Lake Como and Canton Ticino.
We handle every detail so you can fully immerse yourself in the beauty of the experience.
From boat experiences to fine dining reservations — each journey is uniquely yours.
Curated Destinations
Curated Program
A perfectly curated two-day journey blending the elegance of Lake Como with the refined Swiss atmosphere of Lugano and its surroundings.
Premium Journey
An immersive week-long experience through the most beautiful landscapes of Lake Como, Canton Ticino and the hidden gems of the Swiss-Italian border.
Bespoke Design
Every guest is unique. Every experience is different. What you see here are only selected examples — your journey will be designed entirely around you, with complete privacy and unlimited creativity.
Proposals, anniversaries, honeymoon escapes and intimate sunset moments.
Private boat tours, sunset aperitivo on the water, scenic lake crossings.
Fine dining reservations, private wine tastings and gourmet lakeside lunches.
VIP shopping assistance in Lugano, Como boutiques and luxury lifestyle tours.
Spa escapes, wellness retreats and deeply restorative experiences.
Private photographer, cinematic locations and styled lifestyle sessions.
Swissminiatur, scenic boat rides and elegant family-friendly itineraries.
Fully bespoke VIP journeys with every detail curated to perfection.
"Luxury is not only where you go.Priveluxe
It is how the experience is created."
Exclusively Yours
Beyond the itinerary — curated moments that become memories for life.
A golden hour on the lake with champagne and Italian aperitivo.
We design the perfect moment for your unforgettable proposal.
Exclusive access to private villas and hidden lakeside properties.
A curated picnic at a secret panoramic viewpoint above the lake.
Executive transfers and luxury vehicle experiences along scenic roads.
Private wine tasting sessions with local and Swiss-Italian wines.
Seamless luxury transfers from Milan Malpensa, Linate and Lugano.
Secret panoramic roads and destinations most travelers never discover.
Our World
Your Host
My name is Shahrzad Rouh Shahbaz.
Having lived in Switzerland for more than 50 years, I personally accompany guests to discover the beauty of Lake Como, Lugano and the Swiss Ticino region.
With multilingual assistance and deep local knowledge, I ensure every experience is elegant, seamless and completely personalized.
Languages
Visual Journey
A curated window into the elegance, beauty and atmosphere of your future experience.
Every Season
Azaleas and camellias in bloom across the villa gardens of Lake Como and Lugano.
Golden evenings on the lake, sunset aperitivo and private boat experiences.
Warm colours, misty mornings and the most intimate atmosphere of the year.
Magical Christmas markets, snow-capped peaks and exclusive winter escapes.
Guest Voices
An absolutely unforgettable experience. The attention to detail, the private boat at sunset, the hidden restaurant in Varenna — truly beyond any expectation. Luxury travel redefined.
From the first message to the last moment on the lake, every detail was perfect. The private transfer, the choice of restaurant, the sunset aperitivo in Bellagio. A memory for life.
We asked for something special and received something extraordinary. Morcote, Val Verzasca, hidden panoramic roads — places we never knew existed. Elegant, private, exceptional.
Everything You Need to Know
Private Concierge
Tell us your vision and we will create a personalized itinerary exclusively for you. No waiting, no automated replies — direct contact with your private host.
“Experiences are limited in order to guarantee quality,
privacy and personalized service.”
Design Your Luxury Experience
We will reach out personally within hours.
